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Dublin, Ireland - May 31st, 2005 - WBT Systems, a leading provider of enterprise e-learning solutions, today announces the launch of a series of free webcasts looking at best practice in the area of learning and sales performance support. The first webcast on 8th June entitled “A Smart Channel is a Profitable Channel” will have contributions from Jim Lundy, Research Vice President at Gartner, George Lilly, Vice President of Global Channel Development at Volvo CE and Michael Brennan, Director Channel Development, WBT Systems. The panel will look at how leading edge companies are maximising the value of their sales channel by delivering the latest information and training on their offerings in a timely and cost effective way. Other sessions in the series will focus on best practices in content management for financial services and business intelligence and analytics.

The expert panel for the first webcast will discuss

• Why product education is a critical element to an integrated partner marketing strategy
• How companies are setting up environments where they can enable their partners and assess what they really know about their offerings
• How education of partners – broker dealers, franchisees, resellers, and contractors – drives consistency in sales and customer support processes
• Why partner enablement is critical to your company’s brand
• How partner certification is managed efficiently to meet regulatory needs.

The WBT webcast comes at a time when increasing numbers of manufacturers and service companies are building and sustaining competitive advantage through innovative approaches to channel management. Depending on the industry, between 30% and 70% of all sales worldwide now flow through indirect channels – franchisees, resellers, distributors, independent brokers, contractors and consultants. This shift presents significant challenges to the enterprise, many of which involve ensuring that a distributed network of dealers and intermediaries is well-informed, motivated, and prepared to sell and support customers in a consistent manner.

The webcast will be broadcast on 8th June at 12pm EDT, 5pm BST and attendance is free. Participants will receive a copy of the whitepaper “Smarter Marketing – Driving Business Through Partner and Customer Enablement”. To date registrations, have come from the US, Canada, Germany, Netherlands, Sweden, UK, Spain, South Africa, Indonesia, India, and Thailand. The webcast is supported by the New England Learning Association. To register click here

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